SWAY.LY PRIVACY FAQ FOR KIDS & TEENS

Last update: 22.04.25

HI THERE!

We're Sway.ly, and this is our privacy guide designed for kids and teens. This guide explains what information we collect when you use our Sway.ly app or website (https://www.sway.ly/), why we need this information, and how we keep it safe. If you're a kid or teen, we've made everything as simple as possible so you can understand how we protect your privacy.

What is SWAY.LY?

We are Say As Limited, and we created SWAY.LY, a new tool designed with and for young people to make social media safer-without blocking content. Many teens told us (through an international online survey that is nationally representative) that misinformation and fake news, hate, and toxic content makes them feel anxious, angry or overwhelmed, so we designed SWAY.LY to help you take control of your feed so social media feels better.

How does SWAY work?

Sway is a groundbreaking app that analyses your social media feed to understand the negative content (violence, hate, fake news, among many other things) you're exposed to: it alerts you to what you're seeing and gives you information about the physical and mental health impact this type of content can have on you.

SWAY doesn't block content, it helps you scroll smarter-it just flags harmful public posts and accounts in your social media so you can decide if you want to block or unfollow them. It also tells you about why they are harmful and the impact it can have on your health and wellbeing.
SWAY protects your privacy- this means keeping personal information (like name, age, online activity) safe. It also means, among other things, that your feed stays yours, even from parents or other users of your Sway.ly account! They will only have access to your scorecard (pictured to the left), which includes the negative content you're exposed to and the amount of time you are on social media. They will also receive the same content alerts you do, but you will always get them before they do.
SWAY celebrates and rewards positive choices-like actions that make your feed healthier and that reduce your time on social media.
SWAY helps you and your parents team up for a healthier online experience (and lets you see their insights too, so you can compete with them to see who is doing better).

What you need to know about using SWAY.LY: the personal information we use and how we use it.

To use SWAY.LY, you or your parent will need to share some basic info like your name, age, who in your family uses Sway.ly, and your social media handle (sometimes your password too). We also collect some info from your device.

We look at what you interact with on social media-likes, comments, and shares-to help build a scorecard showing the amount of negative content you might see. If there's too much, we'll explain why it might be harmful and suggest ways to make your feed better.

We collect your personal information so we can...

Give you the best Sway.ly experience	Make our app and site work properly	Improve what we offer	Stay in touch with you when needed

We use your info because it helps us run Sway.ly the right way, keep our promises to you and your family, and follow the law. Grown-ups call this our "lawful basis"-that just means we have a good reason and permission to use your info.

We only keep your information as long as we need to. Sometimes, the law says we have to keep it longer. But we won't keep it forever-we'll only hold on to it for as long as we need to do our job properly.

How SWAY.LY protects your data

1	2	3
Your privacy is a top priority	All data is masked and encrypted	We only share data with trusted service providers
We will never rent or sell your personal information.	Which means your personal details are replaced with codes and then locked up with super security technology.	To make SWAY.LY work or with authorities if legally required.

Who we share your data with

We're very serious about protecting your privacy. We will never sell your personal information to other companies. We only share your information with service providers that help us run our site and app, with authorities if the law requires so, and other users of your Sway.ly account (but only your scorecard as mentioned before).

Your Rights

As a young person, you have important rights when it comes to your personal data:

Right to be informed - You have the right to know if we're processing your personal information.
Right of access - You can request to see the information we have about you.
Right to rectification - If something is incorrect, you can ask us to fix it.
Right to erasure (deletion) - You can ask us to delete your data in certain situations.
Right to restrict processing - You can request limits on how we use or share your data.
Right to data portability – You can get your data in a format that lets you move it somewhere else.
Right to object - You can say no to certain ways we process your data.
Right to withdraw consent - If you gave us permission to use your data, you can take it back.

IF YOU'RE UNDER 13

If you're under 13, your parent or guardian needs to give permission before you use SWAY.LY services.

QUESTIONS? COMPLAINTS?

If you don't understand something, have questions or would like to exercise your rights, ask an adult to help you or contact our Data Protection Officer at support@sway.ly.

If you think we aren't following the rules about your information, you or your responsible adult (parent or guardian) can tell the authorities who make sure everyone follows privacy rules. In the UK, this authority is called the Information Commissioner's Office (or ICO for short). They help make sure your information is kept safe.

SWAY puts you in control-helping you scroll smarter, feel better, and make social media work for you.