SWAY.LY PRIVACY FAQ FOR TEENS

Last update: 06.06.2025

HI THERE!

We're Sway.ly, and this is our privacy guide designed for teens. This guide explains what information we collect when you use our Sway.ly app or website (https://www.sway.ly/), why we need this information, and how we keep it safe. If you're a teen, we've made everything as simple as possible so you can understand how we protect your privacy.

What is SWAY.LY?

We are Say As Limited, and we created Sway.ly, a new tool designed with and for young people 13 and over, to make social media safer without blocking content. Many teens told us (through an international, nationally representative survey) that fake news, hate, and toxic content makes them feel anxious, angry or overwhelmed. So we designed Sway.ly to help you take control of your feed so social media feels better.

How does SWAY.LY work?

Sway.ly is a groundbreaking app that analyses your social media feed to understand the negative content (violence, hate, fake news, among many other things) you're exposed to: it alerts you to what you're seeing and gives you information about the physical and mental health impact this type of content can have on you.

• SWAY.LY doesn't block content, it helps you scroll smarter. It just flags harmful public posts and accounts in your social media so you can decide if you want to block or unfollow them. It also tells you about why they are harmful and the impact it can have on your health and wellbeing.
• SWAY.LY protects your privacy. This means that your feed stays yours, even from parents! The main account holder only has access to your dashboard, “traffic light” page (information on the negative content category you’ve been overexposed to), weekly report and the time spent on the social media platforms (if you connected them to the services). They will also receive the same content alerts you do, but you will get most of them before they do. Other users in your account will have access to your Trust score and time. This also means keeping personal information (like name, age, online activity) safe.
• SWAY.LY celebrates and rewards positive choices. Like actions that make your feed healthier and that reduce your time on social media.
• SWAY.LY helps you and your parents team up for a healthier online experience and offline conversations. It also lets you see their Trust score and time as well, so you can compete with them to see who is doing better.

What you need to know about using SWAY.LY: the personal information we use and how we use it.

To use Sway.ly, your parent (the account holder) will need to share some basic information with us (name or nickname, age, gender and your relationship to them) and will have to share an invite and login code with you through their digital method of choice (message or email).

We also collect some info from your device and we look at what you interact with on social media- likes, comment, repost or reshare, watch, save, subscribe, follow, favourites, or scroll through, among others- to help build a scorecard showing the amount of negative content you might see and other insights. If there's too much, we'll explain why it might be harmful and propose ways to make your feed better or make other suggestions. To enable our services to analyse this information, you will need to authenticate by entering your login credentials (username and password) directly in the app, so we will also process that information. Your password is never saved or stored by us though.

We collect your personal information so we can…

We use your information because it helps us run Sway.ly the right way, keep our promises to you and your family, and follow the law. Grown-ups call this our "lawful basis"-that just means we have a good reason and permission to use your information.

We only keep your information as long as we need to. We won't keep it forever-only for as long as we need to do our job properly, including to comply with law.

How SWAY.LY protects your data

Who we share your data with

We're very serious about protecting your privacy. We will never sell your personal information to other companies. We only share your information with service providers that help us run our site and app, with authorities if the law requires so, and other users of your Sway.ly account (but only as the info mentioned before).

Your Rights

As a young person, you have important rights when it comes to your personal data:

• Right to be informed – You have the right to know if we're processing your personal information.
• Right of access – You can request to see the information we have about you.
• Right to rectification – If something is incorrect, you can ask us to fix it.
• Right to erasure (deletion) – You can ask us to delete your data in certain situations.
• Right to restrict processing – You can request limits on how we use or share your data.
• Right to data portability – You can get your data in a format that lets you move it somewhere else.
• Right to object – You can say no to certain ways we process your data.
• Right to withdraw consent – If you gave us permission to use your data, you can take it back.

QUESTIONS? COMPLAINTS?

If you don't understand something, have questions or would like to exercise your rights, ask an adult to help you or contact our Data Protection Officer at support@sway.ly.

If you think we aren't following the rules about your information, you or your responsible adult (parent or guardian) can tell the authorities who make sure everyone follows privacy rules. In the UK, this authority is called the Information Commissioner's Office (or ICO for short). They help make sure your information is kept safe.

Sway.ly puts you in control—helping you scroll smarter, feel better, and make social media work for you.