How does Sway.ly work?

Sway.ly is an AI-powered app that helps families stay safe on social media.

• It scans your feeds and flags harmful content such as hate, violence, or misinformation.
• It alerts you if your child is seeing risky content.
• It explains why content may be harmful and offers guidance for healthier online habits.
• It helps you improve your family's feeds over time.

Unlike traditional blocking tools, Sway.ly teaches safer choices, helping your family build a healthier online experience.

Is Sway.ly blocking content?

No. Sway.ly is not a blocking service; your handset provider, ISP, or broadband may already offer tools for that. Instead, Sway.ly tackles content that is hardest to manage and most damaging:

• Misogyny and toxicity
• Harmful beauty and body image messages
• Racism and hate speech
• Profanity and subtle, hidden harmful messaging often used by influencers

This is the type of content that affects 79% of people and isn't addressed by traditional blocking tools. Sway.ly helps families spot it, understand it, and create healthier feeds.

Do I need to install it on every device?

No. You only need to install Sway.ly on your device and your child's main device, the one they use every day. Once set up, Sway.ly monitors the social media accounts themselves, wherever they're accessed. One subscription covers everything.

Does Sway.ly protect me and my family's privacy?

Yes. Your privacy is our top priority.

• We never rent or sell your personal information.
• We only share data:
• With other users on your Sway.ly account
• With service providers to deliver our services
• With authorities if legally required

Our full Privacy Policy explains how we collect, use, and protect your family's information, and your rights regarding it.